The project brief was to develop an editorial for an existing independent magazine, with the proposal of a concept that was cohesive with the magazine DNA as well as in touch with the zeitgeist.
For this project alone, we took a look at independent magazine The Daily Front Row. Keeping in touch with the magazine DNA, the editorial evolved around an interview to Laura Rossi, the creator of trending and famous instagram account "New Bottega" an account making homage to Daniel Lee work at Bottega Veneta.
Together with Laura, we get to explore her passions and vision with a short video interview made, alongside the streets of Firenze, we get to see true Italian heritage.
As an addition to this editorial, an interview with Claudio Antonioli was made, where he gives insights on his view of current trends, social media, as well as his inspirations.