The project brief was to develop an editorial for an existing independent magazine, with the proposal of a concept that was cohesive with the magazine DNA as well as in touch with the zeitgeist.
For this project alone, we took a look at German independent magazine OE.
After a deep analysis of the magazine, we introduced the concept of IKEBANA, with an editorial named KADO.
A digital book was created introducing the concept development, starting from the magazine analysis, then moving into the introduction of the concept editorial and the editorial images.
For this project mixed media was used, from digital designs as well as hand made paintings that were scanned and included in the book or vice versa, in order to be cohesive with the concept and crafts that Ikebana is about, not only in the final result but in the creative process as well.